# Audience

In this dashboard, you can create and modify the following fields:

### Audience

there can be 3 kinds of target audience for your message: 

* **All users**: all your App users.
* **Topic**: refers to a specific Topic chosen by some users based on their interests and preferences. 
* **Specific Target**: a specific target audience of your App. 

{% hint style="success" %}
Create a new Audience for your Mobile App by clicking on the top right blue button **+Add Audience**
{% endhint %}

In this way, you create a **Specific target** audience that can be hit by filling in the fields: Audience Name, Condition, Device Properties in the right tile. 

**Device Properties** include:

* **Push**: can be enabled or disabled (or there can be none).
* **Location**: can be enabled or disabled (or there can be none).
* **Platform**: can be iOS, Android or both.
* **App Version**: can be equal or not equal to a given iOS or Android version.  
* **Locale**: choose your audience language.

![](/files/-MDymKxVJMamILj-a5Q-)

{% hint style="success" %}
Once you've created your Audience you can modify it <img src="/files/-MDyAOX8ireNEIR9UQqV" alt="" data-size="line"> or delete it <img src="/files/-MDyARa7w-LaQ99yEf_n" alt="" data-size="line"> anytime
{% endhint %}

![](/files/-MDyAUfXLtixMMBxZZRC)

### List

Upload your Lists in MBurger to hit a specific target audience of your App.&#x20;

{% hint style="info" %}
You can export your CRM data, newsletter, or social campaigns to create your Lists.
{% endhint %}

{% hint style="success" %}
To create a new List click on the top right blue button **+Add List** and fill in the fields in the right tile.
{% endhint %}

![](/files/-MDyEbEAUbE-QVSXkWnj)

### Tag

{% hint style="info" %}
Tags are preferences users can enable on your App
{% endhint %}

Tags can be categories users have selected as favorite in your App (e.g. to get news in Food, Technology, and Music fields).&#x20;

Tags could also be fields added during users’ registration, e.g. sex and hometown.&#x20;

{% hint style="success" %}
To create a new Tag click on the top right blue button **+Add Tag** and fill in the fields in the right tile
{% endhint %}

![](/files/-MDyEhAfeKWNRotxO51G)

### **Views**

{% hint style="info" %}
Name your App Views to make the Engagement Platform usage easier for your marketing team
{% endhint %}

{% hint style="success" %}
To create a new View click on the top right blue button “+Add View” and fill in the fields in the right tile
{% endhint %}

![](/files/-MDyExFKvcPEWqiI_wZX)

### **Events**

Refer to any kind of **action** users can perform through your app (e.g. adding a product to their cart, interacting with a post, completing their purchase, signing in).&#x20;

{% hint style="success" %}
To create a new Event click on the top right blue button “+Add Event” and fill in the fields in the right tile
{% endhint %}

![](/files/-MDyF4g37zS1pDQqrFAy)


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