Audience
In this dashboard, you can create and modify the following fields:
Audience
there can be 3 kinds of target audience for your message:
All users: all your App users.
Topic: refers to a specific Topic chosen by some users based on their interests and preferences.
Specific Target: a specific target audience of your App.
Create a new Audience for your Mobile App by clicking on the top right blue button +Add Audience
In this way, you create a Specific target audience that can be hit by filling in the fields: Audience Name, Condition, Device Properties in the right tile.
Device Properties include:
Push: can be enabled or disabled (or there can be none).
Location: can be enabled or disabled (or there can be none).
Platform: can be iOS, Android or both.
App Version: can be equal or not equal to a given iOS or Android version.
Locale: choose your audience language.
List
Upload your Lists in MBurger to hit a specific target audience of your App.
You can export your CRM data, newsletter, or social campaigns to create your Lists.
To create a new List click on the top right blue button +Add List and fill in the fields in the right tile.
Tag
Tags are preferences users can enable on your App
Tags can be categories users have selected as favorite in your App (e.g. to get news in Food, Technology, and Music fields).
Tags could also be fields added during users’ registration, e.g. sex and hometown.
To create a new Tag click on the top right blue button +Add Tag and fill in the fields in the right tile
Views
Name your App Views to make the Engagement Platform usage easier for your marketing team
To create a new View click on the top right blue button “+Add View” and fill in the fields in the right tile
Events
Refer to any kind of action users can perform through your app (e.g. adding a product to their cart, interacting with a post, completing their purchase, signing in).
To create a new Event click on the top right blue button “+Add Event” and fill in the fields in the right tile
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