> For the complete documentation index, see [llms.txt](https://userguide.mburger.cloud/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://userguide.mburger.cloud/engagement/engagement-platform/audience.md).
# Audience
In this dashboard, you can create and modify the following fields:
### Audience
there can be 3 kinds of target audience for your message:
* **All users**: all your App users.
* **Topic**: refers to a specific Topic chosen by some users based on their interests and preferences.
* **Specific Target**: a specific target audience of your App.
{% hint style="success" %}
Create a new Audience for your Mobile App by clicking on the top right blue button **+Add Audience**
{% endhint %}
In this way, you create a **Specific target** audience that can be hit by filling in the fields: Audience Name, Condition, Device Properties in the right tile.
**Device Properties** include:
* **Push**: can be enabled or disabled (or there can be none).
* **Location**: can be enabled or disabled (or there can be none).
* **Platform**: can be iOS, Android or both.
* **App Version**: can be equal or not equal to a given iOS or Android version.
* **Locale**: choose your audience language.
{% hint style="success" %}
Once you've created your Audience you can modify it 
or delete it 
anytime
{% endhint %}
### List
Upload your Lists in MBurger to hit a specific target audience of your App.
{% hint style="info" %}
You can export your CRM data, newsletter, or social campaigns to create your Lists.
{% endhint %}
{% hint style="success" %}
To create a new List click on the top right blue button **+Add List** and fill in the fields in the right tile.
{% endhint %}
### Tag
{% hint style="info" %}
Tags are preferences users can enable on your App
{% endhint %}
Tags can be categories users have selected as favorite in your App (e.g. to get news in Food, Technology, and Music fields).
Tags could also be fields added during users’ registration, e.g. sex and hometown.
{% hint style="success" %}
To create a new Tag click on the top right blue button **+Add Tag** and fill in the fields in the right tile
{% endhint %}
### **Views**
{% hint style="info" %}
Name your App Views to make the Engagement Platform usage easier for your marketing team
{% endhint %}
{% hint style="success" %}
To create a new View click on the top right blue button “+Add View” and fill in the fields in the right tile
{% endhint %}
### **Events**
Refer to any kind of **action** users can perform through your app (e.g. adding a product to their cart, interacting with a post, completing their purchase, signing in).
{% hint style="success" %}
To create a new Event click on the top right blue button “+Add Event” and fill in the fields in the right tile
{% endhint %}
